Jason Wrobel is a world-renowned leader in organic raw vegan cuisine, culinary education and epicurean entertainment. With a focus on radical simplicity and artful presentation, he imbues his ecstatic raw food creations with the energy of fresh, local, organic produce and the healing properties of raw superfoods, which have rendered his dishes hands-down favorites among celebrity clients, and regular folk alike. J-Wro fans Woody Harrelson, Jeremy Piven, Robin Wright, Sigourney Weaver, John C. Reilly, Steve Buscemi, Isabelle Adjani, Oren Moverman and Russell Simmons, consistently (and effusively) rave about his healthy, innovative and delicious plant-based creations.
After graduating from the Living Light Culinary Arts Institute, and earning national certification as a Raw Food Chef and Instructor, Jason went onto to apprentice the industry’s finest and most revered talents, including Matthew Kenney, Cherie Soria, Elaina Love, Jennifer Cornbleet, Melissa Davison, Angela Kasmala-Newsom, Tiziana Alipo Tamborra and Cosmo Meens. Honing his culinary skills at organic establishments such as The Karmic Café in Detroit, Michigan and Jivamuktea Café at the Jivamukti Yoga Center in New York City, gave Jason the opportunity to offer his unique culinary creations at posh dinner parties and intimate celebrations, as well as at the world-famous Raw Spirit Festival. As the Head Raw Food Chef at the award-winning Café La Vie in Santa Cruz, California, Jason highlighted the amazing local produce from Northern California’s central coast, taking innovative simplicity to soaring new heights while challenging palates and generating gustatory bliss.
As a live speaker known for his empowering, passionate and comedic delivery, he has shared the stage with wellness luminaries and bestselling authors such as John Robbins, David Wolfe, Kevin Trudeau, Donna Gates, Dr. Joseph Mercola, Dr. Joel Fuhrman, Ron Teeguarden and Kathy Freston. He has presented raw vegan food to tens of thousands of eager audience members, including appearances at David Wolfe’s The Longevity Now Conference, The Take Back Your Health Conference, Natural Products Expo West, Organic Avenue, Lightning in a Bottle, BhaktiFest, The Raw Dolphins Retreat and The Raw Spirit Festival.
Jason is also the host of the first longevity cooking show on television, How to Live to 100, debuting on The Cooking Channel in January 2013. His first DVD, Simple Vegan Classics, is an international bestseller, which has taught thousands of people the world over how to prepare easy and nutritious raw vegan foods. He is also the host of the popular YouTube channel The J-Wro Show®, showcasing healthy recipes, lifestyle transformation tips and culinary comedy.
“My goal as a culinary artist is to use organic raw and living foods as a catalyst to heal our bodies and increase our longevity,” said Wrobel. “Through food, music and entertainment, I inspire people’s creativity, tantalize their imaginations and turn them on to how fun, easy and incredibly tasty healthy organic cuisine can be.”